Top 10 Link Building Tools Every SEO Specialist Must Know

Link building remains vital for SEO success. But the right tools make it easier to get quality backlinks. The key is combining tools with human creativity. Technology boosts productivity so you can focus on strategy. 

This article will explore the top 10 tools to help your link building task easier. Let’s start shall we?

What Makes an Exceptional Link Building Tool?

Before listing the top tools, let’s cover what makes a link building tool truly stand out:

  1. Find Great Link Opportunities: Can identify and evaluate lots of potential backlink sources relevant to your goals.
  2. Manages Outreach Easily: Makes it smooth and simple to contact webmasters and influencers.
  3. Analyses Links Thoroughly: Offers complete data on backlinks like authority metrics, anchor texts, and quality.
  4. Saves Time with Automation: Has advanced features like scheduled emails and link monitoring to maximise efficiency.
  5. Easy to Use: A user-friendly design reduces learning curves so you can quickly leverage the tool.

These top 10 tools we are about to discuss possess all these qualities.

The Top 10 Link Building Tools Dissected

Having the right tools in your arsenal is essential for excelling at acquiring backlinks whether just starting or being an experienced link-building veteran. These tools can provide tangible advantages compared to manual approaches. So, let’s break them down!

1. SEMrush

SEMrush is widely recognised as one of the most comprehensive SEO platforms available. While its backlink analytics capabilities are robust, providing in-depth data on your site’s backlink profile as well as your competitors’, the tool offers a full suite of features for search marketers.

SEMrush covers all the bases from keyword research to track ranking opportunities to competitive analysis for benchmarking. 

It also includes:

  • Comprehensive keyword research and analytics tools
  • Backlink monitoring and in-depth link analysis
  • Competitive intelligence for benchmarking and gap analysis
  • Advertising research for paid search optimization
  • Social media tracking and monitoring capabilities

Pricing: The Pro plan starts at $129.95/month. While there is no permanent free version, SEMrush does offer a 7-day free trial.

2. Ahrefs

Ahrefs has one of the most comprehensive backlink databases, providing unparalleled visibility into a website’s backlink profile. Its core strength lies in tracking new links gained and lost over time, empowering brands to monitor your backlink velocity and adapt link building strategies accordingly.

Ahrefs lacks some of the broader SEO and content optimization features offered by tools like SEMrush and Moz but it excels at granular backlink analysis. 

Key capabilities include:

  • Robust backlink data and metrics to evaluate profile health
  • Customizable link intersection and comparison tools
  • Competitive link analysis for benchmarking
  • Site audit functionality to identify technical SEO issues
  • Easy disavow file generation

Pricing: The Lite plan starts at $99/month. No free version nor free trial is available to test the platform.

3. Moz

As a veteran in the SEO software space, Moz delivers a robust feature set beyond just backlink analysis. Its Link Explorer stands out for its trusted metrics like Domain Authority and Page Authority for evaluating backlink quality.

Moz may not have the largest backlink index, however, it leverages machine learning for your insightful backlink scoring and metrics. 

Other key strengths:

  • Expansive keyword research and rank tracking capabilities
  • Innovative site crawler for technical SEO audits
  • Opportunity analysis for gap analysis
  • Robust analytics for data-driven optimization

Pricing: The Standard plan starts at $99/month. It has a 30-day free trial for the $179 plan.

4. BuzzStream

BuzzStream is dedicated to streamlining relationship-building in link acquisition, concentrating on simplifying outreach and engagement tracking. It does not provide you with broader SEO or backlink analysis capabilities but note that BuzzStream aims to automate the outreach process.

Core strengths include:

  • Structured outreach and email management
  • Campaign organisation and team collaboration
  • Email template builders and engagement tracking
  • Robust contact database for prospect management

Pricing: The Starter plan starts at $24/month and has a 14-day free trial.

5. Pitchbox

Similar to BuzzStream, Pitchbox focuses specifically on automating personalised outreach at scale, allowing link builders to maximise productivity. Users can launch highly customised outreach sequences targeted to the right prospects.  Its core capabilities concentrate on:

  • Automated email outreach sequences and drip campaigns
  • Advanced personalization and dynamic content
  • Backlink monitoring and prospecting insights
  • Performance analytics for data-driven optimization

Pricing: The cheapest plan is$495/month. Pitchbox does not offer a free trial.

6. LinkResearchTools

As its name suggests, LinkResearchTools delivers a suite laser-focused on backlink auditing and toxic link identification. It provides you with precision tools to monitor backlink safety and control potential downside risk. Its analytical capabilities empower you to execute advanced link auditing.

Key strengths include:

  • Sophisticated algorithms for detecting harmful backlinks
  • Proprietary link scoring system for accurate link quality evaluation
  • Disavow file generation support for efficient link penalty recovery
  • Strategic backlink reclamation process for regaining lost link equity

Pricing: The superhero small plan is $599/month but they offer  it $17 for the first 7 days then scales up to $599/month.

7. NinjaOutreach

NinjaOutreach is an all-in-one link building toolkit combining prospecting capabilities with streamlined outreach. NinjaOutreach aims to simplify your execution of scalable link building campaigns with robust features for both opportunity discovery and efficient outreach. Its dual prospecting and outreach toolsets make it a versatile option.


  • Comprehensive backlink data and monitoring
  • Competitive link research and intelligence
  • Site crawl audits for technical optimization
  • Keyword research and rank tracking capabilities
  • Strategic link building and acquisition tools and great for digital PR

Pricing: The Bronze ninja plan starts at $49/month price point. No free version, but a 7-day free trial is offered.

8. GuestPostTracker

As a niche tool, GuestPostTracker is good for streamlining your entire guest posting process – from opportunity discovery to outreach and content publication. It automates the complex coordination required to consistently secure high-quality guest post placements. GuestPostTracker focused on these capabilities:

  • Database of guest posting opportunity leads
  • Outreach and relationship management features
  • Campaign management and team collaboration
  • Email tracking and engagement monitoring

Pricing: this is a one-time payment of $99. You are a lifetime member once you pay the fee.

9. Linkody

Linkody is a relatively new entrant into the space but it aims to provide an integrated solution set combining automated prospecting and personalised outreach features. It can capture insights from initial discovery through outreach and acquisition of its end-to-end workflows tailored for link building.


  • Integrated prospecting engine to identify new backlink opportunities
  • Streamlined email outreach templates and sequencing
  • Relationship management CRM-like features
  • Campaign creation, tracking and analytics

Pricing: The Basic plan is $14.90/month. No free version, but they offer a 30-day free trial.

10. Mangools

Magools provides an expansive all-in-one SEO platform with advanced capabilities tailored specifically for link building opportunities. Its Linkbuilding Manager feature set focuses directly on accelerating prospecting and simplifying scalable outreach. Mangools strengths are: 

  • Scalable broken link discovery powered by automated crawlers
  • Outreach templates and sequencing to fix broken pages
  • Replacement content recommendations from your site
  • Relationship management tools to engage webmasters
  • Campaign analytics for tracking placements

Pricing: Mangools entry plan is at $19 per month. It offers 5 lookups per 24 hours with 15 related and 5 competitor keywords per lookup for free.

Final Words: Achieve Link Building Mastery with Strategic Tools

As discussed, the right tools enable link builders to reach new stratospheres of efficiency and opportunity and avoid link building mistakes – if selected thoughtfully. Revolutions don’t merely require tools but craftspeople who creatively leverage technology to amplify impact.

Remember, effective link building demands a strategic approach, combining the power of these tools with expertise, creativity, and perseverance. Continuously monitor and adapt your strategies to stay ahead of the curve in the ever-evolving search landscape.

Frequently Asked Questions

What pricing plans does SEMrush offer? 
SEMrush starts at $129.95/month for the Pro plan, with a free 7-day trial but no permanent free version.

Does Ahrefs have a free trial for their tool?
Unfortunately Ahrefs does not offer a free trial or free version to test out their platform. Pricing starts at $99/month.

What free trial does Moz provide? 
Moz offers a 30-day free trial for their $179/month plan, with paid plans starting at $99/month.

What should you look for in a great link building tool? 
You want a tool that helps you find good link opportunities, manage outreach efficiently, analyse links thoroughly, automate tasks, and is easy to use.

Why use tools strategically instead of just relying on automation?
Effective link building requires creativity and adaptability, so tools should amplify your strategy rather than replace strategic thinking.