Best Shopify Apps For SEO in 2024

Shopify does have some built-in SEO features, but these alone may not be sufficient to ensure that your store gets noticed online. To really enhance search visibility and rank higher you will need third-party SEO apps.

That being said, there are a lot of SEO apps available on the Shopify App Store. It can be difficult to know which ones are right for your business needs. That’s why we’ve compiled this list of our top ten favorite Shopify SEO apps!

  1. Booster SEO & Image Optimizer

Shopify apps creation is not new to Booster SEO that has been in the market for more than 8 years. These developers are well acquainted with merchants’ needs as such. Their chief software, Booster SEO & Image Optimizer is an all-round package aimed at improving the store’s search rankings and general performance. Here is a good guide to Shopify image optimisation for SEO.

Key Features

  1. Better visibility is achieved by easily optimizing meta tags, titles, descriptions among other important on-page elements.
  1. The auto pilot proactively identifies and resolves seo issues thus saving time and effort.
  1. When pages load faster due to optimized images, traffic increases which enhances user experience.
  1. You can keep track of analytics, audits, keyword rankings, broken links etc from one dashboard.
  1. Broken links can be harmful to your seo endeavors; booster seo helps you find them effortlessly so that they can be fixed quickly too.
  1. Structured data and rich snippets should be implemented for better listings visibility on serps.

Pricing and Ratings

There is a 7-day free trial available for booster seo & image optimizer with a free plan while paid plans range between $39-$69/month. It has received an impressive rating of 4.9/5 from over 6,400 reviews which shows how effective this app is among shopify merchants.

2. Tapita SEO and Speed Optimizer

This is a powerful Shopify app that was created to make your store quicker and enhance its search engine optimization (SEO) thereby increasing visibility and conversions.

Key Features

  1. Tapita comes with a number of tools which help in speeding up the website, including compressing images as well as optimizing content for better user experience.
  1. Save time and effort with Tapita’s meta tag generation feature powered by artificial intelligence (AI) where you can easily create multiple language optimized meta tags effortlessly.
  1. It identifies broken links, missing image alt texts among other common issues in bulk thus streamlining your optimization process.
  1. Your store will not only look good but also load faster because it optimizes images without compromising their quality.
  1. Tapita ensures that you meet Core Web Vitals, an important ranking factor for Google so that users can have the best possible experience while on your site.
  1. Keep an eye on real-time monitoring of SEO health which lets you quickly fix any arising issues before they get out of hand.

Pricing and Ratings

Tapita SEO and Speed Optimizer offers a free plan, with paid plans ranging from $9.99 to $49.99 per month. The app boasts an impressive 5/5 rating from over 1,800 reviews, a testament to its effectiveness and user satisfaction.

3. Ilana’s JSON-LD for SEO (TM)

To rank higher on search engines for your eCommerce website, you should make use of the JSON-LD for SEO app. This is a “set it and forget it” app as per the recommendation from google that will insert hundreds of code snippets automatically at specific places regardless of the size or quantity of pages on your website.

Goods and services have their information available in search engines thanks to JSON-LD for SEO which makes it one of the top Shopify apps for SEO.

Key Features

  1. Ilana’s JSON-LD adds structured data markup to your website which automatically makes you eligible for Google’s rich results. This means more visibility on SERPs (Search Engine Results Pages) resulting in more organic traffic.
  1. Your products will stand out in SERPs using Rich Snippets and Rich Results features which improves click-through rates from potential customers.
  1. Display product reviews directly in search results from supported review apps. This increases trust and credibility with potential buyers.
  1. Ilana’s JSON-LD might just increase conversion rates for your Shopify store because it puts detailed information about products right at those places where people are searching already ready to buy them – SERPs.
  1. Keep your shop optimized for search engines with automatic updates to Shopify SEO data, keeping pace with changes in how different platforms handle structured data over time.
  1. Enjoy an initial structured data audit, 6 months of monitoring, unlimited support, and training to help you make the most of the app’s features.

Pricing and Ratings

 Ilana’s JSON-LD for SEO starts at $33.25/month or $399/year after trying out the 7-day free trial. With more than 500 reviews giving it an average score of 5 stars out of 5 possible ones — this application must really work well!

4. SEOAnt – AI SEO Optimizer

SEOAnt is a highly acclaimed app that harnesses the power of artificial intelligence to optimize critical SEO elements. With its sophisticated automation, the tool enables businesses to boost their website’s search rankings and site speed effectively.

The reason we included this app on our list of the best Shopify SEO applications is its highly responsive support. With the right support, both technical and non-technical people can benefit from its features, making it an excellent solution for enterprises of any size.

Key Features

  1. AI-driven keyword research streamlining, optimized product description generation, site speed improvement are some of the things done by SEOAnt.
  1. It automatically speeds up pages, compresses images, enables AMP and preloading thus ensuring faster website experience.
  1. Do competitor sites analysis so that you can identify new keyword opportunities and stay ahead of competition always.
  1. Detects and fixes common 404 errors as well as broken links automatically in relation to seo optimization needs.
  1. Optimize your store for several languages while integrating with renowned apps like shopify flow during ai powered seo optimization process.

Pricing and Ratings 

SEOAnt – AI SEO Optimizer offers a 7-day free trial, a free plan, and paid plans ranging from $29.99 to $59.99 per month. This app boasts an impressive rating of 4.8/5 based on over one thousand reviews which shows how effective it is in meeting users’ needs on Shopify platform.

5. Avada SEO and Image Optimizer

This is a robust Shopify app that was created for merchants so as to help them optimize on-page SEO elements and boost their store’s visibility in search results. It is an all-in-one tool that allows users to easily insert meta tags, alt tags and titles among other things for improved rankings on search engines such as Google

Key Features

  1. Optimize picture alt tags, meta titles, URLs, and meta descriptions to boost search engine visibility.
  1. Automatically optimize picture size and quality to ensure that pages load quickly without sacrificing visual attractiveness.
  1. Create HTML sitemaps for various website features, such as items, collections, and blog entries, to improve search engine crawling.
  1. Enhance search listings by automatically adding Google-recognized structured data, such as vital page data, business information, reviews, and item lists.
  1. Conduct an in-depth SEO audit on product pages, identifying areas for improvement and optimizing content accordingly.
  1. Preview how your meta titles, URLs, and descriptions will appear in Google search results, allowing you to fine-tune them before publishing.
  1. Avoid duplicate content issues by using canonical tags, which ensure search engines prioritize the proper version of your sites.
  1. Identify and resolve broken links and 404 issues to improve your website’s user experience and search engine crawlability.
  1. Use JSON-LD structured data and ChatGPT’s AI capabilities to improve page performance and search rankings even further.

Pricing and Ratings 

Avada SEO & Image Optimizer offers a free installation, with paid plans starting from $34.95 per month. The app boasts an impressive 4.9/5 rating from over 6,300 reviews, a testament to its effectiveness and popularity among Shopify merchants.

6. Plug In SEO

Plug In SEO is an all-in-one SEO solution designed to help Shopify merchants streamline their optimization efforts and improve their store’s organic search performance. With its powerful set of tools and automation capabilities, this app takes the guesswork out of SEO, making it an ideal choice for businesses of all sizes.

Key Features

  1. Conduct thorough SEO site audits to identify and resolve issues that may be hampering your search rankings.
  2. Optimize blog and page content for targeted keywords using the app’s SEO templating feature.
  3. Easily add structured data, fix broken links, and target relevant keywords for improved search visibility.
  4. Monitor your store’s analytics, audits, keyword rankings, and traffic over time to track your SEO progress.
  5. Depending on your chosen plan, Plug In SEO supports from 200 to an unlimited number of pages, ensuring scalability as your business grows.
  6. Access detailed reports on your site’s speed and SEO performance, enabling data-driven optimization decisions.

Pricing and Ratings 

Plug In SEO offers a 14-day free trial and paid plans ranging from $29.99 to $79.99 per month. The app boasts an impressive 4.7/5 rating from over 2,500 reviews which is a testament to its effectiveness and user satisfaction.

7. SEO Manager

The SEO Manager is a tool for Shopify merchants that is said to be “SEO on steroids.” This app can help users understand and implement powerful SEO strategies in a user-friendly way. 

It gives real-time feedback and offers step-by-step instructions which make it perfect for beginners who want to boost their store’s rankings on search engines and get more organic traffic. 

Key Features

  1. Easily bulk edit meta tags using ready-made templates for smooth optimization.
  1. Detect what could be hampering your store’s performance in terms of SEO, and get recommendations on how to fix them.
  1. Use AI-powered content suggestions to find the best-performing keywords you should target with your store.
  1. Find and fix 404 broken links instantly so that there are no interruptions in user experience and web crawling is improved.
  1. Automatically submit your Google sitemap for better indexing by search engines.
  1. Supply structured JSON-LD data as well as local business information which will enhance how your shop appears in search results pages.
  1. Seamlessly integrate other tools such as Google Search Console, Google PageSpeed, or even the Google SERP Simulator among others so that you have all-round management over SEO.

Pricing and Ratings 

SEO Manager promotes one week of cost-free usage, a basic plan with no charge, and monthly chargeable plans between $29 and $59. This application has received an astonishing evaluation of 4.7 out of 5 from more than seventeen hundred feedbacks, which proves its productivity and customer contentment rate.

8. Sherpas: Smart SEO

This app can do everything to optimize your store’s SEO with limited resources according to merchants’ needs. The reason it stands out among others is because it supports multiple languages which is very useful for businesses that want to expand their reach globally.

Key Features

  1. Automatically provide structured data in the JSON-LD format to Google and other search engines, enhancing your store’s visibility and search listings.
  1. Allow users to choose which pages to exclude from the auto-generated sitemap, ensuring optimal crawlability and indexing.
  1. Scan your Shopify site to identify all broken backlinks and quickly fix dead links by redirecting them to live ones, improving user experience and search engine crawlability.
  1. Support multi-language SEO by creating separate meta tags for each language used in your Shopify store, catering to a global audience.
  1. Leverage the latest AI technology with ChatGPT-4 Turbo for generating optimized product meta tags, streamlining your optimization efforts.

Pricing and Ratings 

Sherpas offers a 7-day free trial, a free plan, and paid plans ranging from $9.99 to $29.99 per month. To date they have already received over 1,200 ratings and have an average rating of 4.9 out of 5 stars which shows how effective this app truly is along with being “built for shopify” certified so customers will not be disappointed!

9. Schema Plus for SEO

Schema Plus for SEO is a Shopify app that makes it easier to use optimized schema markup so you can be found on Google search. The makers of this app are former Google engineers who specialized in schema and semantic web technologies, so you know they’ve got the best and most up-to-date schema implementation covered.

Key Features

  1. Add advanced SEO JSON-LD schema markup to your Shopify store, which will help with indexing by search engines.
  1. Supports the latest types of schemas approved by Google, making sure your shop meets all new requirements.
  1. Deleting these mistakes in structured data reported in Google Search Console keeps them clean while still showing relevant information about products or pages.
  1. Every alteration made on items or sites triggers automatic updates on their schema markups — this guarantees that represented data stays relevant and accurate at all times!
  1. Use templates with custom settings instead of working through lines of code if you want easy ways for adding marks — great news even beginners could get involved into optimizing their shops’ visibility right away!

Pricing and Ratings 

A 7-day trial period is available as well as $14.99 per month subscription fee. Users have rated it 4.9 out of 5 stars based on 390+ reviews which attests its efficiency and customer satisfaction.

10. Yoast SEO 

Yoast SEO is a powerful company dedicated to making SEO efforts easier for everyone. They recently released their Yoast SEO app on the Shopify App Store in early 2022, and it has received excellent reviews from users. This user-friendly yet powerful app simplifies SEO while providing advanced features to help boost organic visibility.

Key Features

  1. Provide an SEO and readability audit of web pages to optimize for search engines.
  2. Automatically create structured data/schema for rich search results.
  3. Automate technical SEO duties such as canonicalization.
  4. Work seamlessly with major review apps to get complete metadata.  
  5. Allow for easy customization of SEO names and meta descriptions using templates.
  6. Provide a bulk editor for editing multiple pages at once.
  7. Regularly update to keep up with the developing Google algorithms.

Pricing and Ratings 

Yoast SEO offers a 14-day free trial, with paid plans starting at $19/month or $190/year. The app boasts a 4.2/5 rating from over 90 reviews on the Shopify App Store.

Benefits of Using Shopify SEO Tools

  1. Automation of Manual Tasks SEO apps can automate repetitive tasks like editing product descriptions, titles, and meta descriptions with relevant keywords, saving you valuable time and effort.
  1. Advanced Insights and Features These apps provide comprehensive analysis of your website, identifying technical SEO problems, and offering advanced features like keyword research tools, competitor tracking, and detailed reporting.
  1. Ongoing Optimization and Monitoring Some SEO apps offer automated monitoring, updating you on your SEO performance and potential issues. They also integrate with popular tools like Google Search Console, allowing you to manage your SEO efforts from a central location.


Investing in a Shopify SEO app is a wise decision to boost your store’s visibility and drive more organic traffic. With the right app, you can automate tasks, gain advanced insights, and continually optimize your store for better search rankings. 

Evaluate your needs and budget, and choose the app(s) that best suit your requirements. Remember, SEO is an ongoing process, and these apps can be powerful allies in your journey to success.