SEO Expert in London
It is impossible to deny that SEO is a lynchpin to Internet marketing success. The techniques we employ will help your website achieve notably improved search engine results rankings. As an SEO Expert in London, we will generate keyword rankings reports, indexed page data reports and link building information that will be put to use immediately. The work we do will increase your traffic volumes and drive higher online sales and profits. Our services are of the highest quality and we provide value in what we do. Let our team shoulder the burden while utilizing our in-depth knowledge of search engine practices.
SEO Expert in London providing on-page SEO, technical SEO, Local SEO, E-Commerce work, link building earning, keyword research and activity reporting.
Keyword Research and Analysis
On Page SEO Optimization
Technical Website Evaluation or Audit
Content Development& Marketing
Off Page SEO/ Link Building
Local SEO Strategies
Ecommerce SEO Strategies
Google Algorithmic Updates
SEO Experts in London providing Search Engine Optimization?
The goal of any ethical SEO is not to cheat the game of the search engines. In fact it really is meant to:
Our SEO Service in London provides a user experience that is great.
That means you will be communicating with the search engines that you have certain intentions and that the website should rank for those.
Think about your website as a cake
You will have links, searches, and social media as the icing, but the content that you have on the inside of the website is going to be the part that makes the batter. If you are missing this the cake will be horrible and get thrown away.
What do Search Engines Want?
They want to do the job by giving the users the answers they are looking for without the user having to go to multiple websites at once. So what determines what is relevant?
Content: This is determined by the theme that is given, the title, description, and even the text that is present. Your SEO consultant needs to provide this!
Performance: This is going to be something that will help out is the speed and if everything works on the site.
Authority: This is when you will notice that you are going to get links coming to your website from other websites that are in the same niche or being cited as a reference point.
User Experience: Is the site easy to follow? Safe to use? Have a high bounce rate? Look good?
As an SEO expert in London we can provide that!
What Search Engines Don't Want
The search engine spiders can store only a certain amount of information, so the chances are some of the tactics that you see being used are just going to hurt your website in the long run if they are meant to trick the search engines. Some of the items the search engines do not want to see:
Stuffing of keywords is a big one as this means you are using to many keywords on the page.
The users are having a bad experience when they are using your website. Ads that are over crowding the content that is on the page and making it harder for the users to follow the content. The bounce rate can be used to help determine if you have issues with the website. If the bounce rate is higher than 80 percent and you have good thick content then you may have an issue.
An SEO Consultant Must Know The Business Model
This is something that is fairly obvious, so a lot of people overlook what the main goal is for their website. Some of the questions that should be asked is:
- What is a conversion for the website?
- Are you giving the good impressions for people to click on the item?
- What do you finally want to obtain?
- What are the liabilities of the site and assets?
An SEO Consultant in London Should Not Forget To Use Multiple Channels
This is one aspect that a lot of people do overlook and that is the keyword strategy when it comes to off-site platforms they could be using to optimize for. These are going to include:
- Email, offline ads, and even local ads.
You will want to make sure that you are consistent with the keywords across this platform as it will help you in your branding efforts.
Domain Names Need To Be Consistent
This is one of those aspects you may overlook as well, but it is very important as the foundation of the website is the domain name and often a sub-directory will carry more power than a sub-domain. Some other great practices to use with the domain names include:
Consistent Domains: This aspect is where you will have the www site and the site without the www. These should be the same thing, but if they are not redirecting to one or the other the search engines are seeing two very different websites. This is not helping your overall effort, but also when you get anything linking back to your site if it is linked wrong, it will not carry the same juice.
Keep It Old: The older the domain name the better, but if you are buying an older domain name double check to make sure it is not blacklisted by a penalty.
Keyword Based URLS: This topic is up for debate, but the keywords in the URL will help out in some instances for your SEO.
Get Ready For Different Results
While you may only think about the computers, you need to realize the vast majority of traffic today comes from mobile devices.
So you will want to make sure you have a wide range of content on the pages and make sure you have content rich media as well as it ranks better.
You will want to make sure you optimize the non-text content as well. If you are using Flash or PDF you will want to make sure you read up on the credit methods here so the search engines see it came form your site.
Keep An Eye On Meta Data- SEO Consultant in London
As you put out content you will notice that the site will have a title and meta description.
The meta keywords are usually ignored by the search engines, but if you are using them make sure they are talking specifically about the content on the page and formatted properly.
The description you are providing for the meta description should be unique to the page. The duplicate meta descriptions does not help out at all.
The title tags need to be unique! Think of them as the header of an ad that will lure people into clicking.
In Conclusion - this is what you need from your SEO Expert
You should always keep SEO in front of you and make sure you follow the best practices. Skipping just a single step in the basics will leave your website like a house build on a sandy beach, with a foundation that can crack at any time.