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How to Choose an SEO Consultant in London

When choosing an SEO consultant in London you might previously know a little about search engine optimisation. However, how do you know you’re getting a king and not a pretender to the throne? There’s many an SEO expert in London, however not all of them may be suited to your particular business. So, here’s some questions you should be asking your potential SEO expert before hiring.

Questions for Choosing an SEO Consultant in London

Here’s a list of questions to ask when deciding on an SEO expert in the capital.

What SEO Experience do they Have?

Ask them how much experience they have had as an SEO expert? This will give you an idea if they have gone through a variety of different changes in SEO and have the in-depth long term understanding of how search engine optimisation works.

Can I see a list of your previous and also current clients?

This will allow you to gauge whether the SEO was satisfactory in their work and whether their achievements are as they claim to be.

Ask how they will improve rankings?

There are over 200 different factors that Google tends to use to measure rankings – some of these are more important than others. It’s good to ask your SEO so you’re clear how they will improve rankings. Ideally, they should perform and audit and then fix on-site issues to ensure your site is as SEO friendly as possible, before performing off site work. This should then include ethical link building, social media and on-site blog work.

Are they Familiar with how to Rank Local Results?

Local SEO is important for a lot of businesses and having a business that has proven it can push a site to the top locally can be a notable benefit. Reality is that due to the importance of local SEO, every local business needs to take it into account. Ensuring you have hired an individual company that can do this is important.

Do they Understand The Big Marketing Picture?

Does the SEO focus on rankings or conversions? The reality is ranking number 1 is no good if you’re not converting traffic into leads. A good SEO consultancy will understand this and be able to help optimise for you.

Ask about Communication Skills

Communication is important for an SEO expert and a good SEO is a problem solver who gets things done and understands how SEO works. They will be able to communicate changes that need to be achieved and need to be able to discuss matters with developers and content creators in a manner that everyone understands. This will also go

How do they Learn?

A good SEO will be someone who keeps up with the ever changing trends in this super-fast industry. It’s a good idea to ask them how they stay ahead of things and know what the future holds. Ask them where did they learn SEO and how do they stay on top of things is a good idea.

These are just a few questions to ask when choosing an SEO consultant in London

 

 

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