Frequently Asked Questions about SEO
SEO is a great way to increase traffic to your site and to do so for the long term, creating sales, leads and in turn revenue. Here are some FAQs about it, we’re happy to answer below.
What Does SEO Mean?
All right, so maybe this is sort of complicated. No, just kidding! SEO means Search Engine Optimization. It’s the process of getting a website or a blog to rank higher in a search engine results page or SERP with the goal of bringing increased organic, or unpaid, traffic to the website or blog.
So is SEO or PPC Better?
Well, that’s a bit like asking, “Who is more crucial for the New England Patriots – Tom Brady or Bill Belichick? Chances are you can come up with an argument advocating either of them. However, you need both for the team’s success. And that’s the way you need to consider SEO and Pay-per-click or PPC. Trying to get domain authority and organic brand affinity or just a dominate online presence can’t be done without SEO. On the other hand, you can’t target potential clients granularly by their behaviors, demographics and keywords without PPC.
How Long Do You Have to Wait for SEO Results?
Results can come either quickly or slowly. Here is a list of various factors:
- The amount of content you’re creating
- What is the quality of the content
- How well does the content resonate with the audience
- Is your site big or small and is the domain authority strong or weak
You can be sure that Google is always on the lookout for reasons your site should not be trusted. Therefore, gaining Google’s trust takes time. Google, as well as other search engines such as Bing, consistently crawl the Internet and evaluate sites while ranking them. They can do this fast, but it’s not instantaneous. Google needs to repeatedly crawl your site to ensure that your site has valuable content for a niche.
When it comes to search engine optimization, the investment is long-term and many months are needed for SEO to mature. It’s Google’s desire to show only the sites with the most valuable and freshest content for every keyword. Therefore, the way to gain Google’s favor is to always have the freshest, and most original and helpful content for your site so that you can move up the ranks. Then, once you start seeing results with SEO, you don’t stop. Search engine optimization is an ongoing process that builds over time.
What is the ROI of SEO?
SEO ROI will vary from industry to industry. Ask yourself how valuable it would be if your business were always to be the top recommendation when potential customers are searching.
Let’s take an example:
If 320 potential customers were searching for the phrase “event venue Denver” every month, including those who use variants such as “event venues Denver,” and if you were the first result on Google, you would bring 110 people to your site each month who are actively using the search term to find event venues in Denver, and many of these people will have never heard of your brand before.
Now let’s assume 0.5 percent of those people were to book an event with your site just once. Did you know that the term would bring in six to seven new customers a year?
So What is the Correct SEO Plan for My Campaign?
You can’t create an effective plan without understanding general traffic vs. quality traffic.
You should always set your SEO goals based on the whole of your marketing funnel.
You should ensure the potential customers who find you through your SEO efforts are qualified prospects that you would actually want to sell to.
How Much is SEO?
You can pay as much as a few hundred dollars a month for a small set of SEO services to as much as several thousand a month for more substantial SEO services. However, if you’re a small business, go with an SEO budget of between $500 and $1500 a month depending on what work you need to be done. Remember too that your competitors’ strength will pay a large role. So if you’ve got sophisticated competitors, you may have to step it up a notch and invest more to catch up with their rankings. If you’ve got multiple physical locations, you’ll need an increased budget to cover citations for each location.
Can My SEO Investment be One-Time, Or, Does It have to Be Ongoing?
For best results, an ongoing SEO investment is vital. Here’s why:
1) Proper optimization of a site typically takes a couple of months
2) citations and links take time to build,
3) the more content you create on your site, the more the opportunities to rank in Google.
However, we do understand that some companies just don’t have the budget for a massive SEO expenditure. So, at the very least, we recommend getting an “SEO Tune-up.” This is a one-time fix for any crucial problems that are preventing your website from getting the Google ranking you seek.