Category: link building

So you’re looking to build links to your site. Well, if you’ve come this far you probably understand that not all links are created equally.

Look at any good quality link profile and you’ll notice one thing – diversity. The best link profiles have a wide range of links from an array of sources. So, not all guest posts, or all comments or all forum links etc. – a natural profile will be varied.

Editorial Links and Guest Posting

One of the common misconceptions of link building is that because editorial posts are more powerful than other links, a link profile mainly made up of this sort of link is better. However, in practice this isn’t the case.

Google is increasingly aware of link manipulation and a site that is top heavy with one specific link type is going to raise suspicion and won’t win the trust required by the algorithm.

Quality Link Building Services

Any good link building service will know this and inform you of this too. Link building needs to be part of a holistic strategy. Purchasing 15 editorial or guest blog links without care for any form of link diversity will only take you so far when it comes to ranking a site. Sure they are more powerful, but they aren’t natural as an isolated form of link.

If you want an idea of the sort of thing that works in your particular niche or for the keywords you and your website are targeting, then take a look at the top 2-3 link profiles of the sites ranking for that particular keyword.

Different niches often have different sorts of profiles and the ratios of comment links to guest blog links to resource links and other links, often varies greatly. I’m not saying you need to copy the profiles to the zenith as there are other factors than links when it comes to ranking. However taking on board the variety of links and a rough ratio of link types can be very helpful when it comes to your link building efforts and can save you a lot of time.

This means performing a link analysis – something that can be done with the numerous tools out there on the market. Of course, if this is something that you can’t do, we are more than happy to help.

Some great tools we use include

Ahrefs

Majestic

Open Site Explorer

Take a look through them and see what you can uncover about your site or your competitor’s sites.

Link building isn’t a straightforward process and a case of just building links. It’s a case of evaluation, outreach and some savvy.

If you are looking for link building services – we would be more than happy to help.

 

Link building comes in many shapes and forms and as you probably know by now, less is more.

Google killed off the whole notion of building links on a large scale years ago, meaning the idea of thousands of bookmarks or hundreds of article directory links is dead in the water. Even guest posting en-mass isn’t really an option unless you have a chunk of very good quality blogs.

However, as we said less is more.

Link building from authority blogs is the way forward and though on paper may often seem somewhat costly in terms of time and effort, pays back dividends in terms of results in the short and also in the long term.

Benefits of Authority Links

High Authority Link Building ServiceGoogle wants to trust your site in a very similar way to the way people do. Before the web even existed, publicity and trust was created in offline advertising i.e newspapers, magazines, brochures etc. If you were mentioned in the paper, you could say it built trust among an audience. Additionally, if you were mentioned in a trade publication, the same is true.

Buy Authority Links

In essence, the likes of the Huff Post and Buzzfeed are just the modern day equivalent of these the newspapers and magazines of old. Getting a mention in one of these – whether it’s an authority news site or the online equivalent of a trade publication, is worth its weight in gold and will carry a lot of power in the immediate and also going into the future. It’s the sort of online real estate that can really help website or a blog push its way to the top of the search engine results and in turn help dominate rankings.

Getting These Links

Needless to say getting these sort of links on authority sites is the hardest part. The likes of Forbes, or Entrepreneur.com don’t give out links on a willy nilly basis to any old business. It’s all down to the journalism of old really and you need to manage to pique the interest of a journalist to get them to take notice of your site.

This means either doing something interesting or having some form of contact with the journalist. Our link building services provide the latter and we have contact with writers on a number of these authority sites and are able to pitch your site to them and in turn gain their interest, a contextual mention and a link that will drive traffic to your site and help you make those sales. These services can work very well for local SEO link building or national and international campaigns.

High Authority Link Building Service

Needless to say a nice contextual link on a very high authority site will also help you reap SEO benefits too. There’s a lot to be said for having a number of these relevant, high quality links in a backlink profile pointing to a website.

We’re always happy to do the hard work and put in the hard yards when it comes to link building and our SEO link building services are ideal for most sites.

 

Contact

We’re always happy to help – so why not get in touch with us for any questions, queries or help you need.

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