BLOG

Online travel firms are two a penny, and with more people seeking a good deal on a holiday booked via the internet there is a huge amount of potential to make a lot of money. In fact, according to accountants Wilkins Kennedy LLP, there was a 45% rise in the number of bricks and mortar travel companies that went bust in the year to March 2014, something they link directly to the growing trend for booking holidays online.

“The need to consult with a travel agent is rapidly disappearing,” a spokesman for the firm told the Daily Mail. This, the firm contends, is leading people to book their own ‘DIY’ breaks online. Research is of course always  open to debate (doubly so when it’s reported by the Mail) but followed logically, this argument suggests that there is the potential for online travel firms to make many extra millions of pounds by moving into the void filled by these capsized traditional travel companies.

There are of course many competitors out there eager to scoop up their slice of the travel pie, but even for small fish surrounded by leviathans of the online travel world there are things that you can do to secure a substantial share of the booty. Sweeping that wonderful array of mixed metaphors aside for a moment, let’s take a look at some of the things you can do to potentially, but literally, make extra millions of pounds a year.

Polish your content

Any online travel business is only ever as good as the content it produces. Even with the best deals and fantastically low prices, you’re unlikely to convince anyone to trust you with their hard-earned holiday (and money) if your content is slapdash or lacklustre.

Taking just the price point as an example, when a visitor to your site encounters a low price they can perceive it in one of two ways: they can either see it as an unbeatable bargain, or they can see it as something that’s of low value, ‘cheap’ and undesirable. If you have highly polished content that really sells what’s great about the holiday then they’re likely to believe the former, while if it’s dull, badly written and/or full of errors, they’re going to see it as cheap and nasty.

So, the quality of your content can directly lead to hundreds if not thousands of extra sales, or not, your choice.

Optimise to convert

Just as travel reps undergo training to help them sell holidays to consumers, travel copywriters need to be trained to optimise your content for conversion. This means:

  • Snappy, concise content
  • Content that contains appealing imagery
  • Compelling, concrete calls to action
  • Content that grows your brand and maintains your brand voice
  • Content that takes into account the way people read and digest information online

If your content is currently underperforming then it may be time to carry out an audit to determine if it fulfils these five criteria. If it’s not then you could be losing out on a substantial number of sales, and it may be time to revisit your blueprint for content production and optimise your webpage content for conversions.

Maximise your output

If you’ve been running an online travel business for any length of time, chances are good that your content isn’t awful and you’re doing at least a few things right. But as a business with finite resources, there is inevitably a limit to how much you can do to market your business on a daily, weekly and monthly basis. And that’s a shame, because the more high quality content you produce, the greater the potential for extra sales and a higher turnover.

There are many types of content that travel businesses can produce in their marketing efforts, including:

  • Destination guides
  • Travel e-books
  • Blogs and guest blogs
  • Helpful holiday tips articles

Producing these consistently over a period of time can substantially grow your business for a number of reasons. Firstly, generating additional high quality content should improve your ranking within the search results, leading to a higher number of click-throughs. Secondly, it will increase your brand exposure and potentially be shared with even more people. And thirdly, it will help you to portray yourself as a trusted, well-established and knowledgeable travel brand.

Obviously your marketing department is going to be limited in its content production by the number of content copywriters in the office, particularly during the summer months when your own staff may be, ironically, on holiday. You can boost your travel content production to whatever level you desire though, by outsourcing some of your requirements to a travel copywriting agency with a team of dedicated online content copywriters.

 

 

 

A lot of businesses and business owners may have never even heard of SEO before. However, they may wish they had if they knew the benefits that SEO could bring to their websites.

In fact, there are numerous ways a small business can benefit from SEO and we’re going to take a look at a few below.

businessesRanking

Did you know that 70% of people will click on a link in the top 3 positions on the results page and 40% will click on the first positioned site? It doesn’t take a lot of explanation to expel the benefits of appearing here.

All Sizes

Businesses of all sizes can benefit from SEO. Local SEO can be one of the most beneficial things a business can take advantage of and can be relatively easy to rank for and gain traffic from.

Mobile

Ensuring you have a mobile and responsive website is a must for SEO and with more searches now taking place on mobile web than through desktops you can surely see the reasons why it’s hugely beneficial to not just smart to use SEO but also to have a mobile site. Do so and you can greatly enhance your chances of ranking above competitors locally and for people using mobile in your area.

Brand Awareness

A website that’s not found is not as much use as a website that’s very apparent. Building brand awareness is one of the key reasons people have websites. By ranking well you create brand awareness that will last the test of time and plenty of Google updates too.

SEO is possibly the most effective way to spend your marketing money and delivers the best return – targeted traffic en-mass. Not all marketing mediums can say they do this nearly as efficiently as SEO.

Conversion

Because the traffic is targeted the conversions tend to be higher and this means you have a higher action rate and more people purchasing your goods that you would with other forms of marketing.

SEO can have a very positive impact on your business – so why not get in touch with us at Myonlinemarketer and make more of your SEO today.

Adding a little humour to your marketing can have significantly beneficial effects. Think about it, so much humour is universal and to give testament to this think of the popularity of the like of Mr Bean across the globe.

One of the problems every corporate business faces is how to become a little more personable and humour could be just the key. Adding a little bit of the fun factor to your marketing can really help get you noticed and seen and here are some tips.

How to Add humour to Marketing – Punchline

People like humour and it’s the perfect way to stand out in an otherwise stuffy field. Take for instance the likes of Herman Chan – who works in the realtor area. Chan shoots and edits video about his work in the real estate industry. The video tends to be informative but also self-depreciating, which many feel make him notable among the other realtors.

Culture

The web is a fast moving place and you can be certain that there is always going to be a marketing fad of the moment. Take the likes of Gangnam style or the ice bucket challenge. Using these to parody for example can be a great way to comment on the current web culture and also ensure you achieve gained exposure and in turn sales.

Cartoons work on Social Media

Cartoons have been a popular form of humour for centuries and still are. Creating a humourous cartoon that lampoons a part of your industry or even you can help get you noticed. Cartoons tend to grab people’s attention and in a world of an ever more visual internet tend to work across a range of different channels.

Social Media

A little humour is a great way for even the most corporate businesses to make more of their efforts. If you don’t want to go all out wacky, try and master the art of dry humour. Take posts from Eat24 for instance. The company has used numerous Facebook memes to add some humour to its business. For example, it posted images of a man wearing two beetroots on his ears above the caption ‘BEETS by DRE’. It’s silly, but it works.

People love a little humour and injected some into your business in a measured manner can really help you make more of your efforts.

If you want help with your link building or marketing efforts why not get in touch with us.


Visit Us On TwitterVisit Us On Google Plus