Crowdsourcing has shaken up industries, disrupted markets and irrevocably changed the way in which innovative businesses are gaining customer feedback to progress within commerce. And with a wealth of technological tools at their fingertips today companies are more empowered than ever before in harnessing all that crowdsourcing can achieve. With this in mind here we take a look at the incredibly powerful tool of social media and we explore the ways in which businesses can use such platforms in improved ways for more successful crowdsourcing.
Crowdsourcing can seek ideas, innovation and funding. It draws upon the resources of the masses to drive businesses in the direction that consumers can truly shape. It may specifically seek ideas for new products, feedback for existing product development or potentially raise funding for a business goal or product.
- Harness the right platforms
Social media platforms are drastically different. Each one has its own demographics with users of certain ages, genders, job types, income levels and everything in between. To this end we advise choosing the right social media platform to crowdsource through can seriously impact upon the people who may be driving change within your business. So ensure that you harness the right platform that features the right people.
- Consider paid promotion
Paid promotion across social media is today more advanced than ever. You can now place your adverts in front of people based upon a plethora of characteristics (even down to including interest in certain competitors).
This may also be important to ensure that you’re really hearing the people who are yet, for whatever reason, to purchase from you, who after all may be the most important people of all when considering how to increase market share and move the business forward.
So consider paid promotion if you really wish to reach a far wider range of people beyond your page or profile’s fans or followers.
- Use the right tools for seamless feedback
Social media platforms must be used in conjunction with feedback tools in order to actually gather opinions or ideas. This then means driving your audience over to your website, web form or social media integrated web survey (the latter of which consistently proves to be most effective as your crowdsourcees can’t get distracted back over to Facebook or Twitter before they’ve left their input).
- Ask the right questions
Your Crowdsourcing initiative may reach millions, stir up interest within your products and services and ensure that existing customers feel valued. However without the right questions being asked you’ll find that the eventual data that you end up with is of little use.
So be sure to carefully craft your crowdsourcing campaign and run a few tests upon a select few participants to begin with; that way you can be truly certain that your campaign will reap the innovation that you’re looking for.
Consumers can undoubtedly enjoy the chance to drive changes within products and services, however this alone may not be enough to ensure that significant numbers of crowdsources partake within your campaign. So think carefully about incentives and, if you’re really clever, you can harness both crowdsourcing as well as a spike in sales through well designed product or service discounts for participants.
Questback has served as the instrumental key to social media crowdsourcing success for many an innovative company. Through advanced web surveys that are super social media friendly and via advanced features that provide comprehensive analytics they are helping their clients in harnessing all that customer feedback can achieve.