If you are an upcoming FinTech start-up ready to take action, then it is important how you position your company, brand and personal profile. Our team at SelectPR have the privilege of supporting various FinTech businesses as they rise to stardom. This article provides information on the best techniques to begin this successful journey.
1. Creating Fintech Content As Business Fuel
To become an authoritative figure in your industry, your company must be aware that the business is a long-term commitment and not a simple campaign. Evidence has found that approximately 78% of customers will trust a brand if they offer more customized content on their websites.
The first step to creating customized content is by performing extensive research; you need to know what you are writing about. The more consistent the research, the more effective the final piece of content will be. Consider what the purpose of the content is – for example, are you B2C or B2B? Also, what message are you attempting to share with your content? These are the types of questions you should ask yourself when developing content for your website. It is also important to create content relevant to the brand voice.
Finally, develop a hook that engages with the potential reader. A title and a unique writing style will ensure that the website content stands out of the crowd. What also makes good digital content is optimized content. It is recommended that you consider search engine optimization to ensure maximum content distribution.
2. Creating A Cultivated Community For Distribution for Better Fintech Marketing
When content is carefully developed, you can take it to the next step sharing the information with your community. It is important to become actively involved in the various sectors in which you work as this allows you to establish a community with an online presence; thereby, providing real-time interactions. An active community will add fuel to PR campaigns, social media platforms, events, and much more. To become noticed, it is recommended that you use a multi-level approach influencing what people view on the website, read in the papers, and see on their social media channels.
By using these approaches, you will be able to grow your business and ensure the availability of consistent audience engagement. Within all communities there are leaders, and it is essential to engage with other companies instead of always talking about oneself. This will promote your company and build your presence in the community.
3. Becoming A Fintech Industry Spokesperson
Content can assist you in becoming an industry spokesperson for FinTech. This is significant because it shows you have an opinion and can offer comments regarding trade and industry. it will also provide you with a voice of authority and position you as an authoritative figure in your online space.
Always remember that the FinTech industry is constantly changing, so you need to consider speaking at seminars, roundtables, and industry events. This is not only a method of sharing your knowledge, but also a means of gaining insight from other companies and staying updated on industry trends.
Next week’s FinTech event in FinTech Connect Live is a beneficial event to attend, particularly if you are interested in boosting your profile. It is important to have a clear agenda for the content you will share at events as this allows you to effective promote your company’s direction, goals, and values.
4. Have Originality
Finance is considered a “dry” topic that is skimmed over when raised at any dinner table, and marketing will follow suit. Taking this into account, it would be best to stick to traditional distribution methods, such as whitepapers and broadsheet coverage. However, creativity can be useful when developing content and PR campaigns that utilize various types of distribution channels.
For example, Transferwise is using an ongoing campaign to fight hidden bank charges. This combines flash mobs of people wearing temporary Transferwise tattoos with hard-hitting facts. This type of strategy is not typically associated with the finance niche; therefore, it helps with brand attention based on its originality.
If you need help with Fintech marketing, we’re here to help you out.