Link building is still so important, never mind what some will have you think. Survey after survey shows that link building and the quality and suitability of links is the number one ranking factor in SEO. What’s changed is Google’s ability to determine whether your site has the right links or not.
Building links for local SEO is somewhat different to building for national sites and in a lot of ways much finesse and attention to detail is required.
When building links for a larger national or international site, there is often more room at play. Creating blog content for large industry blogs, renowned general blogs and international news sites is often the norm.
Local SEO Link Building Services
This local strategy requires a different approach. Unlike larger sites, where powerful links are often the required type, local links need to take the size of the business, geographical area and in the case of the local map pack and directories – the correct NAP details are as important as the link itself.
Google understands increasingly what looks like a natural link and as such it knows that a small mom and pop business is going to naturally be more inclined to come by a link from a small local media outlet or a partially related business blog from the same town than 15 blog comments created via a scatter gun approach on larger international sites.
Natural is the Aim
Needless to say the issue when you think about it is quite obvious. A link in an editorial written by a local journalist about a charity drive looks a lot more natural and that’s the name of the game. Links need to look natural and ideally need to be natural and Google is increasingly able to spot patterns to the contrary.
Our link building service is focused on creating these natural sorts of links for your business and that’s why we’ve been deemed so successful at what we do.
We don’t tend to heed to stock advice that you should rebuild a competitor site’s profile, or that you need to hit up huge authority blogs for the best links. Yes, these things will help but often not to the same degree as a more considered approach.
SEO and seo link building services should not be a one size fits all strategy. They ideally should be bespoke services that fit within a client budget. Each site is unique and its needs are the same. What’s needed for local SEO and small businesses is a lot different than what’s required for national websites and larger.
So, if you’re looking for quality SEO services then get in touch with us – we’d love to help improve your rankings and meet your SEO goals.