Calls to action (CTA) create clicks and clicks create leads – these are the actions you want social media fans to perform.
However, a lot of brands don’t always incorporate effective calls to action in their content and if they do it doesn’t tend to provide a holistic voice, content and strategy. These are the things that can make the difference between a few clicks and dozens of clicks and shares.
CTAs are important as they encourage engagement, clicks and shares and can make the difference between someone glancing over a post or eventually becoming a brand ambassador. So, let’s take a look at how to increase social media CTAs.
What do you do – Better Calls to Action?
You need to know what your business does, its value and what you want your customer to do before crafting a call to action. This means you need to ask yourself a number of questions:
- What’s your area of expertise?
- Are you different from competitors and if so in what way?
- What do you offer that makes your brand you brand?
- Can you solve customer’s problems?
- What do you want your customer to do?
By knowing who you’re talking to and then crafting a message that fits with this, you create connections with customers and grab their attention.
People only Glance – Improve your CTA
People receive around 12 hours of information a day or around 34GBs – that’s a lot even though we filter out much of it. In essence, you don’t want people to filter out your CTA and this means you need to show them exactly what you want them to do. Never assume that people will know what you want them to do, so make sure to craft the CTA in clear language and with high quality imagery.
Urgency works for Calls to Action
All good CTAs have a level of urgency and this means you can’t just show people what you do, you also need to convince people to go with you over alternatives.
The best ways to do this is to understand your audience and then tap into the things they like, find convenient or are interested in. Speaking to your potential customer’s lifestyle and the needs of that lifestyle and then tapping into this through showcasing the things you offer, is a good way to create that sense of urgency.
What do they Want?
People go to particular brands when they want certain experiences and you need to connect with these people in the way they expect – plain, simple language.
Avoid using industry jargon and create CTAs that speak the same language as fans. People like people who are like them, it’s a simple fact of life and brands that realise this are going to succeed far faster than brands that don’t.
Like Everybody Else
There are some amazing statistics out there that suggest asking for a call to action, or seeing that someone else has done so, makes other people respond in the same way.
Nobody likes to be the one to step out of their comfort zone and social media showcases this to a degree. People are far more likely to retweet if you ask them to do so. In addition, Socialbakers found that there’s a 73% higher chance people will retweet if you place ‘RT’ in front of a tweet.
The point is that by asking or showing others have done the same, people will be far more likely to do so. This needs to be consistent and performed on a regular basis.
Imagery also works well with CTAs and in a lot of cases increases the amount of social real estate your post receives and so helps boost awareness and shares to your campaign and increases your CTA.
These tips can be a great help for anyone hoping to improve their call to action in social media and can help you make more of social media. Do you have any tips for better CTAs that we haven’t mentioned above?